A really interesting facebook game from the king of venerable office adhesive reminders, Post-It. Don't forget your friends is a trivia app that rewards users for recalling facts about people in their Facebook networks, with Post-It brand products available as prize. The post-rationalized agency shpeel goes like this: "Don't Forget Your Friends is meant to help remind us that while it’s easy to accumulate digital friends, we should not forget why we have chosen to bring them into our circles". Nice try. It does nothing of the sort; it's just a really sweet little game that I think a lot of people will be interested in using. We don't need the adspeak to justify it.
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