Sunday 27 December 2009

One Hundred



Frost* has created a beautiful alphabet using fragments of visuals from the State Library to raise awareness of their vast collection. Really lovely.

Tuesday 22 December 2009

Autobots



A little late, but here is the very awesome awesomeness of We Are Autobots
by the PPC Group. AR at its best...so far.

Monday 21 December 2009

Browser Pong



Created by New York-based artist/programmer Stewart Smith, Browser Pong is a traditional pong game played with browser windows.

Sunday 20 December 2009

Helmut Krone: The Book



Even today, the aesthetic of ex-DDB ad man Helmut Krone seems fresh. His layouts for clients such as Avis, VW, Porsche, Scotts, and Polaroid (above) continue to inspire many modern day art directors. Bob Gage once said "Among art directors there's Helmut Krone and then there's everyone else". Reading this, you can understand why. Highly recommended by This Is Real Art Creative Director Paul Belford,
Helmut Krone, The Book is a must read for any creative.

Tuesday 15 December 2009

Honda Everything



W&K's new TV spot for the Honda Civic, Everything, is once again frustratingly brilliant. It's the craft that's gone into it that makes it so utterly mesmerizing for me. Genuinely original art direction with a wonderful attention to detail which can be seen in everything down to the track, Atlas by Battles, which was rearranged to complement the video editing.

Monday 14 December 2009

Knocked Up Babymaker



Nice viral idea for the film Knocked Up. The Babymaker. Whack a picture of you and the missus into the mix and watch as a retarded looking nipper appears before your ever so tearful eyes.

Thursday 10 December 2009

Lurpak



I absolutely love everything about this campaign for Lurpak from Wieden & Kennedy London: the strategy, the tone, the writing, the art direction. It's the apotheosis of a big idea. A lesson in advertising for any junior creative.

Wednesday 9 December 2009

Strongbow Bankers



A topical addition to the Strongbow Hard Earned ad makes the whole thing a whole lot better. It does make me wonder where this is going to be aired though, as you rarely see people flipping the bird during ad breaks.

Tuesday 8 December 2009

Chop Cup



Silly awesome. Chop Cup is a wonderful exploration of perception and perspective, from the We Are Om collective. You can also view their photostream on Flickr.

Saturday 5 December 2009

Friday 4 December 2009

The Lost Cat Theory



Interesting post found on the Sell Sell blog called The Lost Cat Theory. Now you can't really argue with the premise behind this, of course all communication should be "simple, compelling and effective", but the outtake seems to stray into a "don't worry if your idea isn't original" territory, which I don't agree with. Nevertheless, definitely worth a read.