Sunday, 20 December 2009

Helmut Krone: The Book



Even today, the aesthetic of ex-DDB ad man Helmut Krone seems fresh. His layouts for clients such as Avis, VW, Porsche, Scotts, and Polaroid (above) continue to inspire many modern day art directors. Bob Gage once said "Among art directors there's Helmut Krone and then there's everyone else". Reading this, you can understand why. Highly recommended by This Is Real Art Creative Director Paul Belford,
Helmut Krone, The Book is a must read for any creative.

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