The Playreport

I'm not entirely sure what IKEA are planning on doing with this just yet, but it looks interesting nonetheless. With the goal of making "the world play more", Playreport is a global research project on children, families and play. IKEA have conducted 11,000 interviews in 25 countries, speaking to 8,000 parents and 3,000 children aged 7-12. The results are illustrated through this lovely animation. I wonder what they'll do with all this data.