A stroke of genius once again from Nike. Liquid Mountaineering is a fictitious new sport supposedly created by some guy called Ulf, who describes it thus on the sport's very own blog: "By accident we found out that with the right water repellant equipment you can run across bodies of water, just like a stone skimming the surface. It’s a difficult technique, involving the right water conditions, making use of the surface tension, speed and angle". Apart from a few shots of the shoes themselves, neither the video nor blog has any obvious branding. Nice.
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