Another flash-mobbing cheesefest from Saatchi & Saatchi London has been invigorated somewhat by Dare's Hopper Warehouse, supposedly the world's first online flashmob. Using the #pumpt hash tag on Twitter, visitors were invited to pump up a warehouse full of deflated hoppers over the course of two weeks, watching their contribution via a live video feed. Good so far. The big 'but', however, being that Dare had no idea what they were going to do with these inflatable eyesores, leaving it entirely to the public to decide. The means does seem, in this instance, to indeed be the end. Technically, it's very interesting; creatively...a bit of a cop-out I'm afraid.
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