I absolutely love everything about this campaign for Lurpak from Wieden & Kennedy London: the strategy, the tone, the writing, the art direction. It's the apotheosis of a big idea. A lesson in advertising for any junior creative.
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I live in the states, but I loved the campaign idea and their broadcast work enough that I actually started buying Lurpak. I agree, it's a nice example of advertising de-commodifying a brand. A good brand at that.
Yeah, really really nice campaign. The guys at WK just seem to do no wrong.
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