How does a person become creative? What does it take to nurture that gift rather than squelch it? How do you inspire someone to make the most of their talents? The truth is, creative people are different. And most of us have known it all our lives. It hasn't always made us popular, but it has made us very powerful. Through our ideas, we can have great influence over the way people think and feel. Even the way they act. We like to call it infectious creative energy. It's the unique ability to come up with an idea so compelling that people can't help but spread it. Be Infectious is the mantra of creative agency Integra. They created this film to illustrate just that. I like it.
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