56 Sage Street

56 Sage Street is a nice little interactive game for Barclays, created by BBH London and B-Reel. Similar in style to Sim City and Grand Theft Auto, the game works as a kind of rags to riches story, whereby a kid comes to the city with a mission to make it big. The game is aimed at teenagers with the idea being that they manage their bank account well enough and end up at 56 Sage Street, the home of the mysterious Mr C’s empire. There's an interesting making of post over on BBH Labs' blog from creative Ali Merry that's worth a read.