Dare has taken the virtual customization feature of EA's new massively multiplayer online game All Points Bulletin into the real world, letting an unmerciful online mob decide the new look of some poor guy called Josh. Just like players of the game can customize their avatar's haircut, piercing, tattoos and clothing, the group's collective decisions are being inflicted for real. A dedicated site allows visitors to become voters, deciding on what is turning out to be a pretty ridiculous appearance.
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