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When did agencies stop presenting scamps and start presenting YouTube videos to their clients? Are these ideas? Are they presented as ideas? How does a creative team sleep at night after selling a Fiat Grande Punto ad (see zZz is Playing, Grip), or better yet, a Visa Flow ad (see Rjd2's video for 'Work it Out' with Bill Shannon)?
Even airlines can show an aptitude for creativity. Here's Southwest's routine.
I'm not sure what agency Morocco Therapy came out of but it's a hell of a nice idea. What makes it even more refreshing is that it's for an industry traditionally hell-bent on abiding by its own self-imposed cliches.
By editing together unrelated YouTube clips, ThruYou plays host to an awesome selection of collaborative music videos.