Light Breakfast

Visual puns, you can get away with. As in the case of Light Breakfast, a personal project from photographer David Sykes who commissioned model maker Ridley West to create a giant plate on which he could position a bunch of balloons. Shot on 5x4 transparency the result is apparently all in camera.

Synesthesia

Terri Timely is the name of directing duo Ian Kibbey and Corey Creasey. Recalling the sensibilities of Michel Gondry and with a narrative that is almost zen-like in its inconclusiveness, this is their latest short, Synesthesia.

Layer

The world's first augmented reality mobile browser launches in the Netherlands this month. Although only currently available on handsets with the Android OS, Layer will soon be available on any phone equipped with a camera, GPS and compass.

The Coke Side Of Advertising

To increase the creativity and innovation of its agencies Coke Cola has proposed introducing a new pay-for–performance scheme judging work solely on how it performs in the marketplace. So, where previously the ambitions of creatives and agencies may not have been matched by those of a client, they could soon be met with ‘on your head be it’.

Synecdoche, New York

Full of uncomfortable, brave truths about what it means to be human, Charlie Kaufman's directorial debut 'Synecdoche, New York' illustrates perfectly the way in which we often spend too much time trying to make sense of the world and not enough time living in it. An absolutely brilliant piece of film.

Literal Total Eclipse

From DASjr Productions, this is the literal take on Bonnie Tyler's Total Eclipse of the Heart. Very funny stuff.

BMW Expression of Joy

BMW have released an interactive augmented reality tool for its current “An Expression of Joy” Z4 campaign. In its latest TV spot artist Robin Rhode uses the Z4 as a paintbrush. Now, with this bit of software, 'Windows users' can create their own virtual version on their desktop. All right for some.