Snask

A lovely stop-frame animation from Mike Crozier, an intern on placement at Stockholm agency Snask. All done in camera.

Terrace Tweets

Umbro's Terrace Tweets measures the support of football fans on Twitter. Mention your team, a player, or the FA cup in your tweets and watch your team's support increase during the match. Great idea.

Sounds of Hamburg

Lovely stuff from creative agency Jung von Matt/Alster and digital design studio Demodern for the Hamburg Philharmonic Orchestra. Using motion-tracking users are able to compose arrangements with tracked objects on a live videofeed.

Skittles Tube Sock

TBWA\Chiat\Day's Skittles formula is well and truly established now, and it's not getting old. Here's Fizz the Rainbow, the latest trip in a long line of trips.

To Tweet or Not to Tweet

Such Tweet Sorrow, Mudlark and The Royal Shakespeare company's Twitter-based Romeo and Juliet 'production' is now in it's final few days and has been attracting much attention online. Script writers Tim Wright and Bethan Marlow updated the tale, transplanting the characters and their background to the present day. The actors have been receiving a three-page mission document each morning informing them of the key events that need to take place during the day, and reactions to the day's most common tweets. There's also a live tweet timeline that allows its audience to follow the progress of the story and characters. Like it or not, it's an innovative use of social media and for that reason alone, deserves it's recognition.

Liquid Mountaineering

A stroke of genius once again from Nike. Liquid Mountaineering is a fictitious new sport supposedly created by some guy called Ulf, who describes it thus on the sport's very own blog: "By accident we found out that with the right water repellant equipment you can run across bodies of water, just like a stone skimming the surface. It’s a difficult technique, involving the right water conditions, making use of the surface tension, speed and angle". Apart from a few shots of the shoes themselves, neither the video nor blog has any obvious branding. Nice.

Nokia Interactive Projection Mapping

Projection mapping seems to be the craze lately. I saw a nice one recently in Covent Garden for Nokia's Ovi Maps. This particular 'projection installation', was created by technology collective Seeper, in collaboration with Wieden & Kennedy London, and features dynamic face tracking, custom optical flow and something called arrow chess. It does look awesome and I'd expect to see a whole lot more over the coming months.

The Pedigree Adoption Drive

This looks interesting. A film telling the story of Charlie, an abandoned dog. The clever bit however, is that the next episode only becomes available when a certain number of views is reached. Nice technique for getting a message passed on...well, as long as it's for a charity I suppose.

The Introvert's Corner

The Introvert's Corner is Texas-based writer Sophia Dembling's amusing blog on how to live a quiet life in a noisy world. With posts like 'We gotta fight for our right not to party' and 'The solo team player' it's a nice place for us introverts to descend ever once in a while for a little reassurance that a loathing for the telephone and brief party appearances is no bad thing. It's just how you look at it.

Hopper Warehouse

Another flash-mobbing cheesefest from Saatchi & Saatchi London has been invigorated somewhat by Dare's Hopper Warehouse, supposedly the world's first online flashmob. Using the #pumpt hash tag on Twitter, visitors were invited to pump up a warehouse full of deflated hoppers over the course of two weeks, watching their contribution via a live video feed. Good so far. The big 'but', however, being that Dare had no idea what they were going to do with these inflatable eyesores, leaving it entirely to the public to decide. The means does seem, in this instance, to indeed be the end. Technically, it's very interesting; creatively...a bit of a cop-out I'm afraid.