Sunday, 27 December 2009
One Hundred
Frost* has created a beautiful alphabet using fragments of visuals from the State Library to raise awareness of their vast collection. Really lovely.
Tuesday, 22 December 2009
Autobots
A little late, but here is the very awesome awesomeness of We Are Autobots by the PPC Group. AR at its best...so far.
Monday, 21 December 2009
Browser Pong
Created by New York-based artist/programmer Stewart Smith, Browser Pong is a traditional pong game played with browser windows.
Sunday, 20 December 2009
Helmut Krone: The Book
Even today, the aesthetic of ex-DDB ad man Helmut Krone seems fresh. His layouts for clients such as Avis, VW, Porsche, Scotts, and Polaroid (above) continue to inspire many modern day art directors. Bob Gage once said "Among art directors there's Helmut Krone and then there's everyone else". Reading this, you can understand why. Highly recommended by This Is Real Art Creative Director Paul Belford, Helmut Krone, The Book is a must read for any creative.
Tuesday, 15 December 2009
Honda Everything
W&K's new TV spot for the Honda Civic, Everything, is once again frustratingly brilliant. It's the craft that's gone into it that makes it so utterly mesmerizing for me. Genuinely original art direction with a wonderful attention to detail which can be seen in everything down to the track, Atlas by Battles, which was rearranged to complement the video editing.
Monday, 14 December 2009
Knocked Up Babymaker
Nice viral idea for the film Knocked Up. The Babymaker. Whack a picture of you and the missus into the mix and watch as a retarded looking nipper appears before your ever so tearful eyes.
Thursday, 10 December 2009
Lurpak
I absolutely love everything about this campaign for Lurpak from Wieden & Kennedy London: the strategy, the tone, the writing, the art direction. It's the apotheosis of a big idea. A lesson in advertising for any junior creative.
Wednesday, 9 December 2009
Strongbow Bankers
A topical addition to the Strongbow Hard Earned ad makes the whole thing a whole lot better. It does make me wonder where this is going to be aired though, as you rarely see people flipping the bird during ad breaks.
Tuesday, 8 December 2009
Chop Cup
Silly awesome. Chop Cup is a wonderful exploration of perception and perspective, from the We Are Om collective. You can also view their photostream on Flickr.
Saturday, 5 December 2009
Gap Cheer Factory
Another way of sending that all important personalised message. A bit one-dimensional, nevertheless here's the Cheer Factory from Gap.
Friday, 4 December 2009
The Lost Cat Theory
Interesting post found on the Sell Sell blog called The Lost Cat Theory. Now you can't really argue with the premise behind this, of course all communication should be "simple, compelling and effective", but the outtake seems to stray into a "don't worry if your idea isn't original" territory, which I don't agree with. Nevertheless, definitely worth a read.
Tuesday, 1 December 2009
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