When did agencies stop presenting scamps and start presenting YouTube videos to their clients? Are these ideas? Are they presented as ideas? How does a creative team sleep at night after selling a Fiat Grande Punto ad (see zZz is Playing, Grip), or better yet, a Visa Flow ad (see Rjd2's video for 'Work it Out' with Bill Shannon)?
I'm not sure what agency Morocco Therapy came out of but it's a hell of a nice idea. What makes it even more refreshing is that it's for an industry traditionally hell-bent on abiding by its own self-imposed cliches.