Flash mobbing is nothing new, especially at Liverpool Street Station. Nevertheless this ad from Saatchi&Saatchi and director Michael Gracey at Partizan, is really quite nice. The amount of people who got involved and uploaded their videos onto YouTube, does the campaign though 'Life's for Sharing' no harm whatsoever.
A wordless interactive comic book for the iPhone. A great idea in theory, but it looks as boring as hell. Eric Loyer's love story is being billed as the "story you can play like a musical instrument" by its publisher. A bit of an overclaim I'd say, but I'm sure it'll lead to better things.
My Creative Director loathes this campaign from VCCP. I love it. You can select the size, hobbies, and location of your meerkat and find one that suits you. Lovely.