Read the body copy on this ad: 'Asbestos contains fire, cannot burn and holds up after metal and glass have burned down, giving vital time for people to escape'.
A pretty cool viral campaignby digital agency Ralph for the launch of Dexter season 2. The viral, sent out in the form of a press conference, aims to convince you the viewer, that you're next on a serial killer's hit list.
Right Guard are apparently using a group of 'pitvertisers' as part of a new marketing technique; digital displays on armpits. Well...it's something different, i guess.
Turn your laptop or mobile phone into a spirit level. Created for Bosch by Jung von Matt AG, Stuttgart, it won silver in Interactive at this years Clio Awards. This week, BMB have released its virtual pint on the iPhone for Carling. Now, why would anyone want a 'virtual' pint?
The first zoetope was designed in AD 180 by Ting Huan. By pasting a succession of images onto the inside of a cylinder with vertical slits in it, a spinning zoetope gives the illusion of action. This one for Toy Story however, uses strobes to pick out the necessary frames from a spinning 3D model. And it looks awesome. The technique is sure to be used somewhere in adland soon.